It's a New Year - new resolutions, new opportunities, new tv shows, new artists to dance for, new albums to promote, new movies. Across the board, January starts off with a bang every year with a TON of gigs from award shows to pilot season we've all got no reason not to have work in these next few months! BUT we've got to own our careers, take control and work our butts off to land those gigs!
One way you can do this is to expand your marketing with additional looks. Casting Directors, Agents and Choreographers are all insanely busy preparing for a massive awards & pilot season - helping them cast you is one of the most important things you can do. Most jobs are receiving up to 1000 online submissions and i'm sure there are plenty of cross-eyed casting assistants out their staring at tiny little thumbnails trying to decide who MIGHT be right for the job. When they see your photo - will it be easy for them to decide, or will they pass right by your photos?
Having lots of "looks" in your headshot portfolio can expand your chances of being called in for more auditions. I know, I know... "it's so expensive to keep getting more photos" I hear all the time... BUT other than classes, headshots are pretty much the only other large expense for performers today! Making the investment into your online portfolio can prove to be a massive payout if you were to just book ONE commercial or ONE regular on a series role all because your portfolio was diversified.
Look at Kenya Clay's shoot above. Kenya is a dancer who has a fantastic mowhawk that her agents love and want to market her like that. So we shot a younger looking Kenya with the hoodie (perfect for Nick/Disney jobs), then a more generic "womanly" Kenya with just a bright tank top (perfect for more mature jobs outside the Nick/Disney realm) and then a dance look that features her style and personality... NOW - to expand her portfolio, we threw a cute little sassy wig on her - cuz God knows that Celine Dion ain't gonna be hiring a girl with a mohawk any time soon! Hopefully this photo will help her get in the door to auditions where she might be never be called in.
Girls are catching this like crazy lately. Sometimes people don't want any blonde girls, or all they want is blonde girls! So I've actually had several clients pull out the wigs for their photoshoots!
One of my BLONDE clients was actually watching all the blonde girls get cut at an audition and in front of EVERYONE, ran to her dance bag, pulled out a brown wig, put it on and ran back into the line. They all laughed at her, kept her... and she booked the job!
NOW - I'm gonna make it REAL easy for you guys - in the month of January if you book a 3 look session with me, you get 1 extra look for FREE (a $75 value) AND you get $25 off Hair & Makeup! That's a $100 savings for January ONLY! Make sure you book this right away to ensure your spot!
Start the New Year off RIGHT! Blow up yo careers peoples!
-love Levi
